Well this is pretty awesome.
In a time when talking about sustainability and being green is so popular, it’s nice to see a company that really seems to embrace the concept. I love the idea that the clothes we wear tell stories, and that maybe we shouldn’t be so willing to part with them. Granted, this movie is a glowing endorsement of the quality of Patagonia clothing (i.e. it makes me want more of it), BUT it is nice to hear the founder of the company suggest finding these items in thrift stores, or your parent’s closet.
Way to go Patagonia, you really seem to be more than quality clothes.
The Stories We Wear: http://wornwear.patagonia.com/